At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks ...
Two weeks ago I passed my unmanned aircraft systems test. This is part of the new Part 107 regulations from the FAA for commercial use of drones and sUASs. I've received my remote airman's certificate so we are ready to fly commercially!
When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who'd question how to sell the item [...]
While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question.
* ...see what I [...]
This is the most important new product launch campaign ever for your company. You have invested so much money in meetings, in development, for focus groups, in testing, on the prototype, etc. The production line had to be rebuilt not two, but three [...]
In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap.
Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, shoot [...]
One of the things we all want in business is to be loved. Perhaps that desire stems from another source like... I don't know... the entire rest of our existence. Wherever it comes from, I think we could agree that being loved is great for any [...]