A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture [...]

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]

When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important [...]

Located on the east side of Madison right off the highway, our studio has been host to a myriad of productions and clients. We've worked with big agencies, small production houses, and even owner/operator videographers and photographers. It comes [...]

It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is [...]

As our meetings, conferences, happy hours and events move online, so too must we adapt. We've had a live production setup for years now but we weren't prepared for the diversity of need in todays streaming world. As such, we've adapted and [...]

Update 8/12/2020

We're in a different place than we were in March of this year. Whether you believe this or that, the fact of the matter is that production is changing. The Directors Guild of America, the Producers Guild and many others have [...]

Winter may have outstayed its welcome, but like an awkward guest who won’t take the hint when the pleasantries have run dry, it’s time to show winter the door. Brighter days are ahead and we're excited to emerge from our caves to share what we've [...]

Over the years we've created a lot of content. We do regular Christmas videos, spoof videos, random creative pieces, and we even created a web show. One of the things we love to do most, is talk about how the heck we do what we do. I'm talking [...]

I’m sure you’ve all felt the press; it’s October, it’s getting colder, and you’re trying to wrap up your projects so that you can go into Christmas vacation with your to-do list full of checkmarks. You want to be able to hit the ground running in [...]