Looking back 6 years we can see the seed of something. 2016 was big for us as we built our live production offering. Internet speeds were getting faster, and cameras and software were democratized. We built a suite of services that prepared us for [...]

Who's ready for an expertly crafted keyword-focused clickbait post? Just kidding, this is a question we get a lot, and we thought it prudent to do an intelligent write-up on it. 😂 For some reason, however, this task fell to me.

People don't [...]

UPDATE 2022-10-12: This was 11 years ago but it is still the cutest.

Backflip Films' second generation (Ryan's daughters and John's son) were in a photo shoot for Three Cheers Creative. We couldn't pass up the opportunity so we brought our camera [...]

Once in a while, we get the opportunity to do something special. This can take many forms: a unique video project, a new area of marketing to work in, a new partner to provide resources to. And in this particular case, we were able to provide a [...]

It's hard to think that it's been over ten years since the passing of Steve Jobs. He changed computing forever with his innovative thinking and creative products. We remember him today for his incredible impact on the world of technology. This is [...]

CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling?  You heard that right, the SCIENCE of storytelling. Turns [...]

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]

When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important to [...]

Located on the east side of Madison right off the highway, our studio has been host to a myriad of productions and clients. We've worked with big agencies, small production houses, and even owner/operator videographers and photographers. It comes [...]