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Musings

Wherein we muse and opine.

October 19, 2020

Why a Phone Call is Often Way Better than Email

Update 10/19/2020

Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?

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October 07, 2020

You wanna take this inside? In studio video shoots.

Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]

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August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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August 12, 2020

Directing like a Cinematographer

Update 8/12/2020

We're in a different place than we were in March of this year. Whether you believe this or that, the fact of the matter is that production is changing. The Directors Guild of America, the Producers Guild and many others have [...]

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November 25, 2019

Radio Goo Goo, Radio Ga Ga - Buying Radio Spots

Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by [...]

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November 15, 2019

What I learned from Studying Film: Part 2

In part one of this series, I talked about discovering my passion and finding my own reason to commit to getting a degree in Communication Arts (Radio, TV, and Film). In part two, you can read about how this decision was solidified through [...]

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October 15, 2019

Four Editing Tips For Beginners

Hey guys, Andrew Christofil here. I spend about 35 hours a week editing videos and I suppose I have some tips for beginning editors that I think might be useful to check out if you fit into that category.

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September 23, 2019

The Power of Good Sound Design

CRASH!

TINKLE!

BRAAAAM!

I realize in a written blog post those sounds might be hard to recognize, but if you heard them in a movie or a tv show, you’d recognize the sound instantly.

Often times, the sound design goes unnoticed. Sure, you hear [...]

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September 17, 2019

The Art to The Out-Of-Office Email

Most people are in a great rush to get everything done at work and at home before leaving to go out of town.  Don’t let them see you sweat! Take 5 extra minutes, or as long as it takes in your high stress situation, to crack yourself up with your [...]

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September 10, 2019

Staying Motivated and Energized at the Desk

According to an article from US News.com titled “Sitting Disease: The Slow, Silent and Sedentary Killer of the American Workforce”, about 86% of Americans work a desk job. In fact, the average American sits for 13 hours a day.

Personally, this [...]

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