When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important [...]

Located on the east side of Madison right off the highway, our studio has been host to a myriad of productions and clients. We've worked with big agencies, small production houses, and even owner/operator videographers and photographers. It comes [...]

Updated 4/7/2021

In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.

It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is [...]

Everybody is busy.  Especially business owners and managers.  I have two partners, they are also very busy. However, we have learned together that taking the time particularly for any “hard” conversations is actually super-productive.  We listen [...]

How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. [...]

As our meetings, conferences, happy hours and events move online, so too must we adapt. We've had a live production setup for years now but we weren't prepared for the diversity of need in todays streaming world. As such, we've adapted and [...]

Update 10/19/2020

Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?

Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]