Yes! I got you to click this! That’s exciting. This means either we’re currently friends or we should be. I’m Max, by the way. What’s your number? Too forward? Sorry. DM me. Anyway, there will be actual content that follows this useless paragraph. 

It's an age old question: Is there a right way and a wrong way to squeeze a tube of toothpaste? This debate has surely caused the rise and fall of empires. It is probably to blame for the extinction of the dinosaurs. And it is most certainly the [...]

The video production industry showed consistent single-digit growth before the pandemic. Our experience during the pandemic was that video production decreased modestly due to all the uncertainty. Yet, as the pandemic becomes endemic, the analyst in [...]

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

Thanksgiving. A holiday to give thanks. And eat. And watch football. And apparently shop.

We're back again with another post about Halloween and movies. There are leaves on the ground, pumpkins in your coffee, and there's a chill in the air. Why not run one down your spine? (The chill, not the pumpkins.)

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]

When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important to [...]

Located on the east side of Madison right off the highway, our studio has been host to a myriad of productions and clients. We've worked with big agencies, small production houses, and even owner/operator videographers and photographers. It comes [...]

Updated 4/7/2021

In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.