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Musings

Wherein we muse and opine.

January 12, 2024

Year of Creativity: A Reflection

As we take a trip down memory lane reflecting on 2023 here at Backflip, we're ready to relive the fun times, conveniently misplace the more stress-inducing memories, and celebrate the wins we managed to snag along the way! So, what's the buzz in our [...]

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December 11, 2023

Unveiling Legends: Crafting the Extraordinary Life of Wayne Harris

I distinctly remember the kickoff meeting we had for this project. John, Luke and I were there explaining our usual approach for the Silver Medal Award video. It’s typically a docustyle piece that focuses on the recipient's life story. It’s told [...]

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July 26, 2023

Elevating Content Creation: Embracing the Power of AI with Backflip

For the sake of experimenting, I asked Chat GPT to write a blog post about using AI in marketing. What do you think? Is AI ready for the spotlight? Is this good advice? Does it sound convincing or can you tell that it's a robot?

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March 08, 2023

What the 2023 best picture nominees say about the art of cinema

Every year the Academy Awards bring to the public eye a set of best picture films that say something about the art of cinema for the previous years. This year is no exception. The diversity of stories and themes represented in this year's nominees [...]

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February 24, 2023

A great night - The American Advertising Awards 2023

We wanted to take a minute to congratulate and thank our clients and team for the awesome work over the last year. We approach every project, no matter the size, with the thought “how can we make this awesome.” Hitting your clients expectations and [...]

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November 08, 2022

Replace the Garbage Can

The Setup

We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured [...]

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November 07, 2022

Why live video will improve your brand

Looking back 6 years we can see the seed of something. 2016 was big for us as we built our live production offering. Internet speeds were getting faster, and cameras and software were democratized. We built a suite of services that prepared us for [...]

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October 24, 2022

A Video is worth 5 million 760 thousand words

You've heard it said that "A picture is worth a thousand words." Well at 24 frames per second, a 4 minute video contains 5760 pictures. Multiply THAT by one thousand!

Really, what I mean to say is this: All of that beauty, emotion, and extra [...]

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October 24, 2022

Our Favorite Halloween Movie Picks

A new year, new people, same great movies. Here's our updated post for this year.

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October 17, 2022

Why choose a video production team in Madison Wisconsin???

Who's ready for an expertly crafted keyword-focused clickbait post? Just kidding, this is a question we get a lot, and we thought it prudent to do an intelligent write-up on it. 😂 For some reason, however, this task fell to me.

People don't [...]

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