Musings chevron


Wherein we muse and opine.

July 26, 2023

Elevating Content Creation: Embracing the Power of AI with Backflip

For the sake of experimenting, I asked Chat GPT to write a blog post about using AI in marketing. What do you think? Is AI ready for the spotlight? Is this good advice? Does it sound convincing or can you tell that it's a robot?

Read the Article

March 08, 2023

What the 2023 best picture nominees say about the art of cinema

Every year the Academy Awards bring to the public eye a set of best picture films that say something about the art of cinema for the previous years. This year is no exception. The diversity of stories and themes represented in this year's nominees [...]

Read the Article

February 24, 2023

A great night - The American Advertising Awards 2023

We wanted to take a minute to congratulate and thank our clients and team for the awesome work over the last year. We approach every project, no matter the size, with the thought “how can we make this awesome.” Hitting your clients expectations and [...]

Read the Article

November 08, 2022

Replace the Garbage Can

The Setup

We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured [...]

Read the Article

November 07, 2022

Why live video will improve your brand

Looking back 6 years we can see the seed of something. 2016 was big for us as we built our live production offering. Internet speeds were getting faster, and cameras and software were democratized. We built a suite of services that prepared us for [...]

Read the Article

October 24, 2022

A Video is worth 5 million 760 thousand words

You've heard it said that "A picture is worth a thousand words." Well at 24 frames per second, a 4 minute video contains 5760 pictures. Multiply THAT by one thousand!

Really, what I mean to say is this: All of that beauty, emotion, and extra [...]

Read the Article

October 24, 2022

Our Favorite Halloween Movie Picks

A new year, new people, same great movies. Here's our updated post for this year.

Read the Article

October 17, 2022

Why choose a video production team in Madison Wisconsin???

Who's ready for an expertly crafted keyword-focused clickbait post? Just kidding, this is a question we get a lot, and we thought it prudent to do an intelligent write-up on it. 😂 For some reason, however, this task fell to me.

People don't [...]

Read the Article

October 12, 2022

Kids, cupcakes, and Caspar Babypants

UPDATE 2022-10-12: This was 11 years ago but it is still the cutest.

Backflip Films' second generation (Ryan's daughters and John's son) were in a photo shoot for Three Cheers Creative. We couldn't pass up the opportunity so we brought our camera [...]

Read the Article

October 03, 2022

That one time we ran a filmmaking summer class for St. Ambrose

Once in a while, we get the opportunity to do something special. This can take many forms: a unique video project, a new area of marketing to work in, a new partner to provide resources to. And in this particular case, we were able to provide a [...]

Read the Article