Updated 4/7/2021
In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.
It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is [...]
Everybody is busy. Especially business owners and managers. I have two partners, they are also very busy. However, we have learned together that taking the time particularly for any “hard” conversations is actually super-productive. We listen [...]
How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. [...]
As our meetings, conferences, happy hours and events move online, so too must we adapt. We've had a live production setup for years now but we weren't prepared for the diversity of need in todays streaming world. As such, we've adapted and [...]
Update 10/19/2020
Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?
Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]
*UPDATE 8/12/20*
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
Update 8/12/2020
We're in a different place than we were in March of this year. Whether you believe this or that, the fact of the matter is that production is changing. The Directors Guild of America, the Producers Guild and many others have [...]
Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by [...]