Musings chevron

Musings

Wherein we muse and opine.

November 24, 2020

How to Give Thanks

How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. [...]

Read the Article

November 23, 2020

Our crazy awesome Live Production setup

As our meetings, conferences, happy hours and events move online, so too must we adapt. We've had a live production setup for years now but we weren't prepared for the diversity of need in todays streaming world. As such, we've adapted and [...]

Read the Article

October 19, 2020

Why a Phone Call is Often Way Better than Email

Update 10/19/2020

Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?

Read the Article

October 07, 2020

You wanna take this inside? In studio video shoots.

Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]

Read the Article

August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
Read the Article

August 12, 2020

Directing like a Cinematographer

Update 8/12/2020

We're in a different place than we were in March of this year. Whether you believe this or that, the fact of the matter is that production is changing. The Directors Guild of America, the Producers Guild and many others have [...]

Read the Article

November 25, 2019

Radio Goo Goo, Radio Ga Ga - Buying Radio Spots

Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by [...]

Read the Article

November 15, 2019

What I learned from Studying Film: Part 2

In part one of this series, I talked about discovering my passion and finding my own reason to commit to getting a degree in Communication Arts (Radio, TV, and Film). In part two, you can read about how this decision was solidified through [...]

Read the Article

October 15, 2019

Four Editing Tips For Beginners

Hey guys, Andrew Christofil here. I spend about 35 hours a week editing videos and I suppose I have some tips for beginning editors that I think might be useful to check out if you fit into that category.

Read the Article

September 23, 2019

The Power of Good Sound Design

CRASH!

TINKLE!

BRAAAAM!

I realize in a written blog post those sounds might be hard to recognize, but if you heard them in a movie or a tv show, you’d recognize the sound instantly.

Often times, the sound design goes unnoticed. Sure, you hear [...]

Read the Article