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Musings

Wherein we muse and opine.

April 05, 2021

Greatly Improve Your Marketing by Thinking Win-Win-Win

Updated 4/7/2021

In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.

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February 12, 2021

The Best and Worst Super Bowl Commercials of 2021

It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is [...]

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January 04, 2021

Lessons learned as a Creative Marketing Studio Owner

Everybody is busy.  Especially business owners and managers.  I have two partners, they are also very busy. However, we have learned together that taking the time particularly for any “hard” conversations is actually super-productive.  We listen [...]

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November 24, 2020

How to Give Thanks

How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. [...]

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November 23, 2020

Our crazy awesome Live Production setup

As our meetings, conferences, happy hours and events move online, so too must we adapt. We've had a live production setup for years now but we weren't prepared for the diversity of need in todays streaming world. As such, we've adapted and [...]

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October 19, 2020

Why a Phone Call is Often Way Better than Email

Update 10/19/2020

Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?

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October 07, 2020

You wanna take this inside? In studio video shoots.

Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]

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August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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August 12, 2020

Directing like a Cinematographer

Update 8/12/2020

We're in a different place than we were in March of this year. Whether you believe this or that, the fact of the matter is that production is changing. The Directors Guild of America, the Producers Guild and many others have [...]

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November 25, 2019

Radio Goo Goo, Radio Ga Ga - Buying Radio Spots

Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by [...]

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