Philip Hetue

June 29, 2018

From Dragon Ball Z to Web Design

I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly.

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May 21, 2018

Photoshop vs. Design: An epic battle over your marketing

"Can you turn those into triangles?"

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April 30, 2018

Signs it's time for a rebrand

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April 12, 2018

Why High Quality Logo Design Doesn't Cost $50

If you perform a Google search for "cheap logo design," the first result you'll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5.

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February 05, 2018

Logo Design Trends to Avoid in 2018

Whether you're rebranding what you've got or starting up a new company or organization from scratch, here are 4 logo trends to avoid.

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January 22, 2018

How I Work: Philip Hetue, Lead Designer


Lead Designer

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January 15, 2018

#Phil-osophical: Trust and Gratitude (Let's Backflip 009)

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October 25, 2017

Why authenticity in branding will make you great

Check out video version below

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October 18, 2017

Your typography is fundamentally more important than you may think

Typography is important. The most straightforward illustration of that fact is typography done poorly. At best, haphazard or lazy typography is distracting; at worst, it causes confusion and renders the content unreadable. We've likely all clicked [...]

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February 15, 2017

Authenticity in Branding

Your brand is, essentially, the sum total of people's perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we're talking about when we [...]

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