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John Shoemaker

October 24, 2022

A Video is worth 5 million 760 thousand words

You've heard it said that "A picture is worth a thousand words." Well at 24 frames per second, a 4 minute video contains 5760 pictures. Multiply THAT by one thousand!

Really, what I mean to say is this: All of that beauty, emotion, and extra [...]

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October 24, 2022

Our Favorite Halloween Movie Picks

A new year, new people, same great movies. Here's our updated post for this year.

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October 02, 2022

8 Simple Steps to Create the Worst Logo Ever!

In 2011 I was working on a series of commercial spots scheduled to air all over the state of Wisconsin. The spots were :23 :7 spots, meaning that the main commercial runs 23 seconds followed by 7 seconds of space at the end for local "dealer tags". [...]

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June 17, 2022

Working hard or hardly working... on a dad joke digital campaign?

Why do we do the things we do... in marketing?

Boy, if that isn't an open ended question.

More specifically, you might ask why we go to the effort we do to create seemingly inconsequential social media posts for the lesser/smaller holidays and [...]

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March 01, 2022

3 Teamwork Lessons from a Tube of Toothpaste

It's an age old question: Is there a right way and a wrong way to squeeze a tube of toothpaste? This debate has surely caused the rise and fall of empires. It is probably to blame for the extinction of the dinosaurs. And it is most certainly the [...]

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November 23, 2021

Give Thanks for Stories!

Thanksgiving. A holiday to give thanks. And eat. And watch football. And apparently shop.

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November 24, 2020

How to Give Thanks

How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. Still, [...]

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October 07, 2020

You wanna take this inside? In studio video shoots.

Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]

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August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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September 03, 2019

Lessons in the Talent Selection Process

A lot of the film projects we work on fall into the documentary category so the “talent” selection process is a little more straightforward. Who speaks best to this subject or has a related story to tell? That’s pretty much it. What the person [...]
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