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John Shoemaker

March 28, 2019

How to get a job as a director? Start at the bottom.

How to get a job as a director? Start at the bottom.

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May 17, 2018

3 Creative tricks to make a smaller budget project keep the high end/cinematic look

Let's just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You'll always wish you had more equipment/crew/time no matter how big the production. And if you don't have a story worth telling, no [...]

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April 26, 2018

How I work: John Shoemaker

Position: 

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April 09, 2018

10 Years in the Business: A Reflection by the Owners

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February 14, 2018

My Best Brainstorming Tricks & Tips

It can be a bit intimidating the first time you assign yourself the task “come up with something cool.” How do you tackle this challenge? What’s the first step to making awesome things? Most people know about brainstorming, but many may struggle to [...]

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January 31, 2018

The hard truth of Music Copyright in Video

When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, [...]

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November 07, 2017

How to budget for creative marketing

See the Video Below!

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October 20, 2017

Intentional Branding and how we came up with the name "Backflip"

It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I'm sure was a good two hours of joking around and getting sidetracked, we [...]

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October 10, 2017

Why content marketing will make your demographic love you

Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will [...]

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March 25, 2017

Why You Should Think Creative First, and Mode Second

The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about "what type of media to create" to "what type of media fits the content we've created". [...]

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