Why do we do the things we do... in marketing?
Boy, if that isn't an open ended question.
More specifically, you might ask why we go to the effort we do to create seemingly inconsequential social media posts for the lesser/smaller holidays and [...]
It's an age old question: Is there a right way and a wrong way to squeeze a tube of toothpaste? This debate has surely caused the rise and fall of empires. It is probably to blame for the extinction of the dinosaurs. And it is most certainly the [...]
Thanksgiving. A holiday to give thanks. And eat. And watch football. And apparently shop.
We're back again with another post about Halloween and movies. There are leaves on the ground, pumpkins in your coffee, and there's a chill in the air. Why not run one down your spine? (The chill, not the pumpkins.)
How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. Still, [...]
Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]
*UPDATE 8/12/20*
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
A lot of the film projects we work on fall into the documentary category so the “talent” selection process is a little more straightforward. Who speaks best to this subject or has a related story to tell? That’s pretty much it. What the person [...]
Remember to send Jenny a birthday card. Don’t forget to say thanks to Frank for the gift. It’s been four months since you hung out with Karen… it’s probably time to see how she’s doing.
We're always looking for automated, time-saving, efficiency-boosting tools or techniques in the creative business. In the past we’ve used adobe’s watch folders to auto-render video sequences, we’ve set Zapier to auto-generate production tasks in [...]