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John Shoemaker

November 24, 2020

How to Give Thanks

How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. [...]

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October 07, 2020

You wanna take this inside? In studio video shoots.

Ah fall. It's that time of year again. The days are growing shorter. The leaves are changing to hues of golden yellow and deep red. The smell of apples and campfires fills the air. The temperature is getting... um... colder. Gardens are done [...]

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August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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September 03, 2019

Lessons in the Talent Selection Process

A lot of the film projects we work on fall into the documentary category so the “talent” selection process is a little more straightforward. Who speaks best to this subject or has a related story to tell? That’s pretty much it. What the person [...]
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August 19, 2019

The importance of a customer relationship tool

Remember to send Jenny a birthday card. Don’t forget to say thanks to Frank for the gift. It’s been four months since you hung out with Karen… it’s probably time to see how she’s doing.
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July 31, 2019

An Unsurpased Timely Bonanza

We're always looking for automated, time-saving, efficiency-boosting tools or techniques in the creative business. In the past we’ve used adobe’s watch folders to auto-render video sequences, we’ve set Zapier to auto-generate production tasks in [...]

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June 06, 2019

You Should Give Away Your Best Ideas

"When pitching to a new client, how do you make sure they won't take your original ideas if they decide not to work with you?" This question was raised a few years back at a film industry networking meeting I attended. I've heard many similar [...]

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March 28, 2019

How to get a job as a director? Start at the bottom.

How to get a job as a director? Start at the bottom.

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May 17, 2018

3 Creative tricks to make a smaller budget project keep the high end/cinematic look

Let's just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You'll always wish you had more equipment/crew/time no matter how big the production. And if you don't have a story worth telling, [...]

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April 26, 2018

How I work: John Shoemaker

Position: 

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