It's one of those modern life fears we've all encountered at some point in our professional lives: going to access your data and it's gone. Your throat tightens, your eyes bulge, your stomach drops, and you go into full-on panic mode as you attempt [...]

With cinematography, you always want to pick the right tool for the job. Often, due to timing and budget, the right tool for the job is the one that you own. It's helpful to have some base level of equipment that you can offer at a moments notice. [...]

You know the expression "It's the little things..."? There are many variations of it but the core of the saying is that it's not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely [...]

The Setup

Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an [...]

'We want a viral video.' How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions 'going viral' is the catch phrase of success. But viral-ness is like winning the [...]

At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks ...

Two weeks ago I passed my unmanned aircraft systems test. This is part of the new Part 107 regulations from the FAA for commercial use of drones and sUASs. I've received my remote airman's certificate so we are ready to fly commercially!

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who'd question how to sell the item [...]

In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap.