With cinematography, you always want to pick the right tool for the job. Often, due to timing and budget, the right tool for the job is the one that you own. It's helpful to have some base level of equipment that you can offer at a moments [...]
February 17, 2017
You know the expression "It's the little things..."? There are many variations of it but the core of the saying is that it's not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely [...]
February 10, 2017
Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an [...]
February 08, 2017
'We want a viral video.' How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions 'going viral' is the catch phrase of success. But viral-ness is like winning the [...]
September 23, 2016
At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks ...
September 09, 2016
Two weeks ago I passed my unmanned aircraft systems test. This is part of the new Part 107 regulations from the FAA for commercial use of drones and sUASs. I've received my remote airman's certificate so we are ready to fly commercially!
August 19, 2016
When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who'd question how to sell the [...]
June 24, 2016
In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap.
June 07, 2016
Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, [...]