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February 23, 2024

A Creative Legacy: Katie Kennedy

This year marked our 8th time sponsoring the Silver Medal Award for AAF Madison. The primary way we sponsor the award is by creating a short video vignette of the winner featuring soundbites from friends, colleagues, and family; some storytelling [...]

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January 12, 2024

Year of Creativity: A Reflection

As we take a trip down memory lane reflecting on 2023 here at Backflip, we're ready to relive the fun times, conveniently misplace the more stress-inducing memories, and celebrate the wins we managed to snag along the way! So, what's the buzz in our [...]

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December 11, 2023

Unveiling Legends: Crafting the Extraordinary Life of Wayne Harris

I distinctly remember the kickoff meeting we had for this project. John, Luke and I were there explaining our usual approach for the Silver Medal Award video. It’s typically a docustyle piece that focuses on the recipient's life story. It’s told [...]

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November 08, 2022

Replace the Garbage Can

The Setup

We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured [...]

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October 12, 2022

Kids, cupcakes, and Caspar Babypants

UPDATE 2022-10-12: This was 11 years ago but it is still the cutest.

Backflip Films' second generation (Ryan's daughters and John's son) were in a photo shoot for Three Cheers Creative. We couldn't pass up the opportunity so we brought our camera [...]

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September 03, 2019

Lessons in the Talent Selection Process

A lot of the film projects we work on fall into the documentary category so the “talent” selection process is a little more straightforward. Who speaks best to this subject or has a related story to tell? That’s pretty much it. What the person [...]
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August 12, 2019

The Power of Stock Footage

As an editor, you’re tasked with crafting a story that meets the client’s requests both in content and a stunningly visual way. You are at the mercy of the production team being able to acquire the shots necessary to tell the complete story.

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March 12, 2018

How to Cut A Musical

I'm sorry...what is this article about?

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February 05, 2018

Logo Design Trends to Avoid in 2018

Whether you're rebranding what you've got or starting up a new company or organization from scratch, here are 4 logo trends to avoid.

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January 29, 2018

4 Awesome Tools for Film Editors You May Not Know About

Any expert in their field will tell you, they're only as good as the tools they use. I'm constantly on the lookout for ways to make myself faster, more efficient, and, frankly, better at what I do. Over the years of editing, I've slowly started [...]

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