Imagine yourself in your pre-teen years. You've been dragged along to the grocery store with your Mom as she shops for the school's Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal [...]
There are a million ways to run a creative meeting. It's important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings.
The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about "what type of media to create" to "what type of media fits the content we've created". [...]
You know the expression "It's the little things..."? There are many variations of it but the core of the saying is that it's not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely [...]
When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who'd question how to sell the item [...]
While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question.
* ...see what I [...]
One of the things we all want in business is to be loved. Perhaps that desire stems from another source like... I don't know... the entire rest of our existence. Wherever it comes from, I think we could agree that being loved is great for any [...]