A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important to [...]

Update 8/12/2020

We're in a different place than we were in March of this year. Whether you believe this or that, the fact of the matter is that production is changing. The Directors Guild of America, the Producers Guild and many others have [...]

Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by going [...]

To Whom it May Concern,

I hear you are eagerly ready to dive into the great depths of the film industry. I salute your avidity. I remember my first year out of college; having to navigate and explore the complex paths this industry has to offer. Was [...]

Winter may have outstayed its welcome, but like an awkward guest who won’t take the hint when the pleasantries have run dry, it’s time to show winter the door. Brighter days are ahead and we're excited to emerge from our caves to share what we've [...]

Authors Note: In the process of writing this, I had to reflect for the first time on what I had actually learned from studying film. I quickly realized I had much more to say about my experiences than I had originally thought. Therefore, I am [...]

My mom had a record when I was a child (now in my personal collection), featuring a comedian from the 60’s who would create sound effects with his voice. The sounds he made were impressive; they sounded so real. If you didn’t know any better, you’d [...]

How to get a job as a director? Start at the bottom.