Did we get your attention? I always like these types of posts because I love to see how they change through the years. As culture and eventually technologies change, these 'Top 10 of YEAR XXXX' highlight the sentiments of an age. They help us [...]
The Setup
We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured [...]
In 2011 I was working on a series of commercial spots scheduled to air all over the state of Wisconsin. The spots were :23 :7 spots, meaning that the main commercial runs 23 seconds followed by 7 seconds of space at the end for local "dealer tags". [...]
I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]
Update 10/19/2020
Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?
*UPDATE 8/12/20*
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
Remember to send Jenny a birthday card. Don’t forget to say thanks to Frank for the gift. It’s been four months since you hung out with Karen… it’s probably time to see how she’s doing.
Occasionally I get to step away from the more business-related topics and write something I'm passionate about. In this case, I'll be writing about set etiquette.
Everything you do speaks to your business's brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let's take a look at our hiring process here at [...]