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November 08, 2022

Replace the Garbage Can

The Setup

We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured [...]

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October 02, 2022

8 Simple Steps to Create the Worst Logo Ever!

In 2011 I was working on a series of commercial spots scheduled to air all over the state of Wisconsin. The spots were :23 :7 spots, meaning that the main commercial runs 23 seconds followed by 7 seconds of space at the end for local "dealer tags". [...]

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September 27, 2021

Three exceptionally trippy movies you have to watch this Halloween

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]

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October 19, 2020

Why a Phone Call is Often Way Better than Email

Update 10/19/2020

Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?

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August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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August 19, 2019

The importance of a customer relationship tool

Remember to send Jenny a birthday card. Don’t forget to say thanks to Frank for the gift. It’s been four months since you hung out with Karen… it’s probably time to see how she’s doing.
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June 01, 2018

Top 2 ways to rock on a film or commercial set and get called back

Occasionally I get to step away from the more business-related topics and write something I'm passionate about. In this case, I'll be writing about set etiquette.

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May 03, 2018

What your hiring process says about your brand

Everything you do speaks to your business's brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let's take a look at our hiring process here at [...]

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April 23, 2018

Scott's Top Sales Tool at a Creative Agency

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February 07, 2018

What I've learned in the last two years as a professional

With nearly two years of real world work experience under my belt, I’ve had my share of ups and downs. Here are 10 things that I’ve learned along the way.

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