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September 27, 2021

Three exceptionally trippy movies you have to watch this Halloween

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]

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May 25, 2021

How I pack my bag for travel in 2021

When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important [...]

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August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
 
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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April 01, 2019

Jeff Bell, The Watermark Artist

My mom had a record when I was a child (now in my personal collection), featuring a comedian from the 60’s who would create sound effects with his voice. The sounds he made were impressive; they sounded so real. If you didn’t know any better, [...]

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June 29, 2018

From Dragon Ball Z to Web Design

I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly.

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June 08, 2018

Follow the Yellow Brick... Arches? The case for brand consistency

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]

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April 26, 2018

How I work: John Shoemaker

Position: 

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April 12, 2018

Why High Quality Logo Design Doesn't Cost $50

If you perform a Google search for "cheap logo design," the first result you'll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5.

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April 11, 2018

Spring Cleaning: A Look Back at Awesome Things

Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and [...]

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April 09, 2018

10 Years in the Business: A Reflection by the Owners

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