"When pitching to a new client, how do you make sure they won't take your original ideas if they decide not to work with you?" This question was raised a few years back at a film industry networking meeting I attended. I've heard many similar [...]
When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]
I've made mistakes. You've made mistakes. We've all made mistakes.
Look at these two in the picture above. They've got a scarf, a pug, fancy coffee mugs, and they're sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message.
April 19, 2018
We are no longer in a time where physical, verbal and emotional assault goes unnoticed and unheard. With the amalgamation of the Harvey Weinstein's allegations headlining globally, followed by the #MeToo and #TimesUp movement, there has been a [...]
October 27, 2017
There's a phrase that goes something like, You can’t have one without the other. This is true when it comes to advertisements. Since Halloween is right around the corner, what better way to kickstart the holiday then with a list of the best and [...]
October 10, 2017
Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers [...]
This is the most important new product launch campaign ever for your company. You have invested so much money in meetings, in development, for focus groups, in testing, on the prototype, etc. The production line had to be rebuilt not two, but [...]
November 21, 2014
Coming up with new ways to promote is always a challenge. With a limited budget and desire for comedy you can't go wrong with an animation. This is one of the many scripts John wrote for the pitch. The one that wasn't picked was a great deal [...]
October 08, 2013
For this thirty second commercial we worked with John Russel of the Business Source and his client Dave Kaltenberg with OK Heating. It's all green screen and graphics. This was shot in our studio first thing in the morning. Sometime people ask [...]