February 12, 2021

The Best and Worst Super Bowl Commercials of 2021

It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is the [...]

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June 06, 2019

You Should Give Away Your Best Ideas

"When pitching to a new client, how do you make sure they won't take your original ideas if they decide not to work with you?" This question was raised a few years back at a film industry networking meeting I attended. I've heard many similar [...]

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June 08, 2018

Follow the Yellow Brick... Arches? The case for brand consistency

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]

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May 07, 2018

It's not scary: An introduction to millennial marketing

Look at these two in the picture above. They've got a scarf, a pug, fancy coffee mugs, and they're sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message.

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April 19, 2018

How agencies are changing this year's Conversations

We are no longer in a time where physical, verbal and emotional assault goes unnoticed and unheard. With the amalgamation of the Harvey Weinstein's allegations headlining globally, followed by the #MeToo and #TimesUp movement, there has been a [...]

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October 27, 2017

Top 7 Best and Worst Halloween Ads

There's a phrase that goes something like, You can’t have one without the other. This is true when it comes to advertisements. Since Halloween is right around the corner, what better way to kickstart the holiday then with a list of the best and [...]

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October 10, 2017

Why content marketing will make your demographic love you

Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will [...]

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August 05, 2016

How To Make a New Product Launch Video That Actually Helps Your Marketing Campaign

This is the most important new product launch campaign ever for your company. You have invested so much money in meetings, in development, for focus groups, in testing, on the prototype, etc. The production line had to be rebuilt not two, but three [...]

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November 21, 2014

Advertising for the University of Wisconsin

Coming up with new ways to promote is always a challenge. With a limited budget and desire for comedy you can't go wrong with an animation. This is one of the many scripts John wrote for the pitch. The one that wasn't picked was a great deal more [...]

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October 08, 2013

OK Heating :30 commercial

For this thirty second commercial we worked with John Russel of the Business Source and his client Dave Kaltenberg with OK Heating. It's all green screen and graphics. This was shot in our studio first thing in the morning. Sometime people ask if [...]

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