Imagine yourself in your pre-teen years. You've been dragged along to the grocery store with your Mom as she shops for the school's Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal [...]
There are a million ways to run a creative meeting. It's important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings.
We are honored and amazed to have won five awards at the 2017 American Ad Federation Awards show this past Saturday. We had a spectacular evening. Our congratulations to all the other winners including our pals at The Digital Ring, and Blend. This [...]
Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually [...]
You know the expression "It's the little things..."? There are many variations of it but the core of the saying is that it's not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely [...]
Your brand is, essentially, the sum total of people's perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we're talking about when we [...]
'We want a viral video.' How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions 'going viral' is the catch phrase of success. But viral-ness is like winning the [...]
While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question.
* ...see what I [...]
This is the most important new product launch campaign ever for your company. You have invested so much money in meetings, in development, for focus groups, in testing, on the prototype, etc. The production line had to be rebuilt not two, but three [...]
Sound business practices in human resources - whether at Backflip or your company - for hiring, transitioning, training, evaluations, wages and bonuses, benefit plan design and communication are critically important. Consistently giving employees [...]