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brand

June 08, 2018

Follow the Yellow Brick... Arches? The case for brand consistency

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]

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May 24, 2018

How KFC won the risk management game with "FCK, We're Sorry"

I've made mistakes. You've made mistakes. We've all made mistakes.

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May 21, 2018

Photoshop vs. Design: An epic battle over your marketing

"Can you turn those into triangles?"

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May 07, 2018

It's not scary: An introduction to millennial marketing

Look at these two in the picture above. They've got a scarf, a pug, fancy coffee mugs, and they're sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message.

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April 30, 2018

Signs it's time for a rebrand

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April 12, 2018

Why High Quality Logo Design Doesn't Cost $50

If you perform a Google search for "cheap logo design," the first result you'll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5.

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April 11, 2018

Spring Cleaning: A Look Back at Awesome Things

Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and [...]

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February 05, 2018

Logo Design Trends to Avoid in 2018

Whether you're rebranding what you've got or starting up a new company or organization from scratch, here are 4 logo trends to avoid.

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January 22, 2018

How I Work: Philip Hetue, Lead Designer

Position

Lead Designer

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December 01, 2017

Fa La Long with Backflip on 25 Days To Christmas

Today we're embarking upon a social media challenge of epic proportions. Watch the video, read the rules, and start sharing!

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