November 09, 2017

What influencer marketing is and how it can help you

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October 30, 2017

You need a creative marketing partner, not a price

Like the fists being thrust together in unity in the picture above, so too are we stronger together.

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October 25, 2017

Why authenticity in branding will make you great

Check out video version below

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October 24, 2017

Our favorite Halloween movies

Halloween is a wonderful time where we indulge in pumpkin flavored everything and we try to image what costume most matches our look (check out John on our team page to understand what I mean). We also get to watch some of our favorite movies. I [...]

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October 20, 2017

Intentional Branding and how we came up with the name "Backflip"

It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I'm sure was a good two hours of joking around and getting sidetracked, we [...]

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October 18, 2017

Your typography is fundamentally more important than you may think

Typography is important. The most straightforward illustration of that fact is typography done poorly. At best, haphazard or lazy typography is distracting; at worst, it causes confusion and renders the content unreadable. We've likely all clicked [...]

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October 10, 2017

Why content marketing will make your demographic love you

Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will [...]

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October 06, 2017

How I work: Ryan Freng

Current Position: Co-Founder and Creative Director One word that best describes how you work: Patiently Current mobile device: iPhone 6 (although the screen was just destroyed so I'm waiting to upgrade to X!) Current computer: MacBook Pro (from 2012 [...]

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March 29, 2017

10 Steps to Running an Awesome Creative Meeting

There are a million ways to run a creative meeting. It's important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings.

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March 25, 2017

Why You Should Think Creative First, and Mode Second

The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about "what type of media to create" to "what type of media fits the content we've created". [...]

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