The video production industry showed consistent single-digit growth before the pandemic. Our experience during the pandemic was that video production decreased modestly due to all the uncertainty. Yet, as the pandemic becomes endemic, the analyst in [...]

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

Thanksgiving. A holiday to give thanks. And eat. And watch football. And apparently shop.

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]

When we travel it's often fast and furious. We have to arrive after a five-hour drive, get set up for a shoot, shoot all the next day, tear down that evening, and return the following morning. Streamlining our equipment and process is important to [...]

Located on the east side of Madison right off the highway, our studio has been host to a myriad of productions and clients. We've worked with big agencies, small production houses, and even owner/operator videographers and photographers. It comes [...]

Updated 4/7/2021

In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.

It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is the [...]

Everybody is busy. Especially business owners and managers. I have two partners, they are also very busy. However, we have learned together that taking the time particularly for any “hard” conversations is actually super-productive. We listen to [...]

How is it that Thanksgiving hits at just the right time every year? It’s the perfect time to step back and take stock of all the things you have to be grateful for… Maybe this year has offered more challenges than some in more recent memory. Still, [...]