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Musings

Wherein we muse and opine.

June 04, 2018

How I fixed the Batman vs. Superman movie

I love movies.

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June 01, 2018

Top 2 ways to rock on a film or commercial set and get called back

Occasionally I get to step away from the more business-related topics and write something I'm passionate about. In this case, I'll be writing about set etiquette.

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May 29, 2018

4 Steps to make you Great at Customer Service

Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make [...]

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May 24, 2018

How KFC won the risk management game with "FCK, We're Sorry"

I've made mistakes. You've made mistakes. We've all made mistakes.

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May 21, 2018

Photoshop vs. Design: An epic battle over your marketing

"Can you turn those into triangles?"

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May 17, 2018

3 Creative tricks to make a smaller budget project keep the high end/cinematic look

Let's just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You'll always wish you had more equipment/crew/time no matter how big the production. And if you don't have a story worth telling, no [...]

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May 07, 2018

It's not scary: An introduction to millennial marketing

Look at these two in the picture above. They've got a scarf, a pug, fancy coffee mugs, and they're sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message.

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May 03, 2018

What your hiring process says about your brand

Everything you do speaks to your business's brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let's take a look at our hiring process here at [...]

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April 30, 2018

Signs it's time for a rebrand

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April 26, 2018

How I work: John Shoemaker

Position: 

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