In 2011 I was working on a series of commercial spots scheduled to air all over the state of Wisconsin. The spots were :23 :7 spots, meaning that the main commercial runs 23 seconds followed by 7 seconds of space at the end for local "dealer tags". [...]

It's hard to think that it's been over ten years since the passing of Steve Jobs. He changed computing forever with his innovative thinking and creative products. We remember him today for his incredible impact on the world of technology. This is [...]

CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling? You heard that right, the SCIENCE of storytelling. Turns out, [...]

Why do we do the things we do... in marketing?

Boy, if that isn't an open ended question.

More specifically, you might ask why we go to the effort we do to create seemingly inconsequential social media posts for the lesser/smaller holidays and [...]

Yes! I got you to click this! That’s exciting. This means either we’re currently friends or we should be. I’m Max, by the way. What’s your number? Too forward? Sorry. DM me. Anyway, there will be actual content that follows this useless paragraph. 

It's an age old question: Is there a right way and a wrong way to squeeze a tube of toothpaste? This debate has surely caused the rise and fall of empires. It is probably to blame for the extinction of the dinosaurs. And it is most certainly the [...]

The video production industry showed consistent single-digit growth before the pandemic. Our experience during the pandemic was that video production decreased modestly due to all the uncertainty. Yet, as the pandemic becomes endemic, the analyst in [...]

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

Thanksgiving. A holiday to give thanks. And eat. And watch football. And apparently shop.

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, [...]