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Musings

Wherein we muse and opine.

October 24, 2022

Our Favorite Halloween Movie Picks

A new year, new people, same great movies. Here's our updated post for this year.

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October 17, 2022

Why choose a video production team in Madison Wisconsin???

Who's ready for an expertly crafted keyword-focused clickbait post? Just kidding, this is a question we get a lot, and we thought it prudent to do an intelligent write-up on it. 😂 For some reason, however, this task fell to me.

People don't [...]

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October 12, 2022

Kids, cupcakes, and Caspar Babypants

UPDATE 2022-10-12: This was 11 years ago but it is still the cutest.

Backflip Films' second generation (Ryan's daughters and John's son) were in a photo shoot for Three Cheers Creative. We couldn't pass up the opportunity so we brought our camera [...]

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October 03, 2022

That one time we ran a filmmaking summer class for St. Ambrose

Once in a while, we get the opportunity to do something special. This can take many forms: a unique video project, a new area of marketing to work in, a new partner to provide resources to. And in this particular case, we were able to provide a [...]

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October 02, 2022

8 Simple Steps to Create the Worst Logo Ever!

In 2011 I was working on a series of commercial spots scheduled to air all over the state of Wisconsin. The spots were :23 :7 spots, meaning that the main commercial runs 23 seconds followed by 7 seconds of space at the end for local "dealer tags". [...]

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September 26, 2022

Thanks to a visionary: Steve Jobs

It's hard to think that it's been over ten years since the passing of Steve Jobs. He changed computing forever with his innovative thinking and creative products. We remember him today for his incredible impact on the world of technology. This is [...]

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September 19, 2022

The Science of Storytelling, Because People Want to Empathize

CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling? You heard that right, the SCIENCE of storytelling. Turns out, [...]

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June 17, 2022

Working hard or hardly working... on a dad joke digital campaign?

Why do we do the things we do... in marketing?

Boy, if that isn't an open ended question.

More specifically, you might ask why we go to the effort we do to create seemingly inconsequential social media posts for the lesser/smaller holidays and [...]

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March 30, 2022

Christopher Walken Is Obsessed With Mice! (I Have Proof!)

Yes! I got you to click this! That’s exciting. This means either we’re currently friends or we should be. I’m Max, by the way. What’s your number? Too forward? Sorry. DM me. Anyway, there will be actual content that follows this useless paragraph. 

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March 01, 2022

3 Teamwork Lessons from a Tube of Toothpaste

It's an age old question: Is there a right way and a wrong way to squeeze a tube of toothpaste? This debate has surely caused the rise and fall of empires. It is probably to blame for the extinction of the dinosaurs. And it is most certainly the [...]

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