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Musings

Wherein we muse and opine.

November 08, 2022

Replace the Garbage Can

The Setup

We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured [...]

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November 07, 2022

Why live video will improve your brand

Looking back 6 years we can see the seed of something. 2016 was big for us as we built our live production offering. Internet speeds were getting faster, and cameras and software were democratized. We built a suite of services that prepared us for [...]

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October 24, 2022

A Video is worth 5 million 760 thousand words

You've heard it said that "A picture is worth a thousand words." Well at 24 frames per second, a 4 minute video contains 5760 pictures. Multiply THAT by one thousand!

Really, what I mean to say is this: All of that beauty, emotion, and extra [...]

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October 24, 2022

Our Favorite Halloween Movie Picks

A new year, new people, same great movies. Here's our updated post for this year.

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October 17, 2022

Why choose a video production team in Madison Wisconsin???

Who's ready for an expertly crafted keyword-focused clickbait post? Just kidding, this is a question we get a lot, and we thought it prudent to do an intelligent write-up on it. 😂 For some reason, however, this task fell to me.

People don't [...]

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October 12, 2022

Kids, cupcakes, and Caspar Babypants

UPDATE 2022-10-12: This was 11 years ago but it is still the cutest.

Backflip Films' second generation (Ryan's daughters and John's son) were in a photo shoot for Three Cheers Creative. We couldn't pass up the opportunity so we brought our camera [...]

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October 03, 2022

That one time we ran a filmmaking summer class for St. Ambrose

Once in a while, we get the opportunity to do something special. This can take many forms: a unique video project, a new area of marketing to work in, a new partner to provide resources to. And in this particular case, we were able to provide a [...]

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October 02, 2022

8 Simple Steps to Create the Worst Logo Ever!

In 2011 I was working on a series of commercial spots scheduled to air all over the state of Wisconsin. The spots were :23 :7 spots, meaning that the main commercial runs 23 seconds followed by 7 seconds of space at the end for local "dealer tags". [...]

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September 26, 2022

Thanks to a visionary: Steve Jobs

It's hard to think that it's been over ten years since the passing of Steve Jobs. He changed computing forever with his innovative thinking and creative products. We remember him today for his incredible impact on the world of technology. This is [...]

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September 19, 2022

The Science of Storytelling, Because People Want to Empathize

CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling?  You heard that right, the SCIENCE of storytelling. Turns [...]

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