Updated 4/7/2021
In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.
Everybody is busy. Especially business owners and managers. I have two partners, they are also very busy. However, we have learned together that taking the time particularly for any “hard” conversations is actually super-productive. We listen to [...]
Update 10/19/2020
Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?
*UPDATE 8/12/20*
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
Most people are in a great rush to get everything done at work and at home before leaving to go out of town. Don’t let them see you sweat! Take 5 extra minutes, or as long as it takes in your high stress situation, to crack yourself up with your own [...]
Remember to send Jenny a birthday card. Don’t forget to say thanks to Frank for the gift. It’s been four months since you hung out with Karen… it’s probably time to see how she’s doing.
If you're a marketing director or the owner of a company, you probably regularly think:
- What are the best ideas for this years marketing efforts?
- Who should we collaborate with to bring these ideas to life?
Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make [...]
Let's just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You'll always wish you had more equipment/crew/time no matter how big the production. And if you don't have a story worth telling, no [...]
Look at these two in the picture above. They've got a scarf, a pug, fancy coffee mugs, and they're sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message.