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Musings

Wherein we muse and opine.

October 20, 2017

Intentional Branding and how we came up with the name "Backflip"

It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I'm sure was a good two hours of joking around and getting sidetracked, we [...]

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October 18, 2017

Your typography is fundamentally more important than you may think

Typography is important. The most straightforward illustration of that fact is typography done poorly. At best, haphazard or lazy typography is distracting; at worst, it causes confusion and renders the content unreadable. We've likely all clicked [...]

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October 16, 2017

How writing and editing are two sides of the same coin

Watch the Video Below

An editor's job is an important step in the film making process. People have said that the post-production stage can easily make or break a project, but why is that? When it comes down to it, an editor is a writer.

Not seeing [...]

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October 11, 2017

Recovering Data from Unrecoverable Disks

It's one of those modern life fears we've all encountered at some point in our professional lives: going to access your data and it's gone. Your throat tightens, your eyes bulge, your stomach drops, and you go into full-on panic mode as you attempt [...]

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October 10, 2017

Why content marketing will make your demographic love you

Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will [...]

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October 06, 2017

How I work: Ryan Freng

Current Position: Co-Founder and Creative Director One word that best describes how you work: Patiently Current mobile device: iPhone 6 (although the screen was just destroyed so I'm waiting to upgrade to X!) Current computer: MacBook Pro (from 2012 [...]

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October 04, 2017

Virtual Reality Marketing is here, don't miss out!

Imagine yourself in your pre-teen years. You've been dragged along to the grocery store with your Mom as she shops for the school's Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal [...]

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October 02, 2017

How to make Awesome Creative Marketing together

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May 03, 2017

Watch our beautiful New Demo Reel with Special FCC Commentary

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March 29, 2017

10 Steps to Running an Awesome Creative Meeting

There are a million ways to run a creative meeting. It's important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings.

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