A great night - The American Advertising Awards 2023

We wanted to take a minute to congratulate and thank our clients and team for the awesome work over the last year. We approach every project, no matter the size, with the thought “how can we make this awesome.” Hitting your clients expectations and goals is the primary win, but there’s always the cherry on top when you are recognized by your peers. The American Advertising Awards is a chance to come together with our marketing colleagues and recognize the excellence in the work that we do.

We’re ecstatic to share that we not only won 2 Judges Choice awards for Karben4, but our client Madison College also received the Best of Show award for the ‘Welcome Home’ video we created for them.

Best of Show - Madison College ‘Welcome Home’ Video

This video really has our heart and soul in it. We ideated on the project heavily before we pitched three concepts to the team at Madison College and KW2. They picked one and we ran with it. We wrote out the rough concept and then connected with local artist Rob Dz to have an authentic voice in the piece.

Judges Choice - Happy Silly Time - For Karben4

This one was a blast. Hannah, our lead designer, has worked with Karben4 for years. She’s worked on projects at just about every level. Sometimes they provide finished digital art, other times she creates something from the ground up. This was somewhere in between. Zak, the co-founder of K4, had his daughter doodle the art for these and Hannah transformed them into the amazing package you see below.

Judges Choice - Priest Profit King 2023 (PPK23) - For Karben4

This one was a complete Hannah design. She worked with the team at K4 to figure out the direction for the original and she took it from there. For this 2023 version, they wanted to do something special and this was the result.

Additional Awards

We love this organization. AdFed brings together amazing talent and we’re pushed to create better art because of it.

Gold

• Bare Metal - Brandon Gries - Corporate Social Responsibility | Film Video & Sound | Non-Broadcast Audio/Visual
• Happy Silly Time - Karben4 - Sales & Marketing | Sales Promotion | Packaging | Campaign
• Happy Silly Time - Karben4 - Sales & Marketing | Sales Promotion | Packaging | Single Unit
• Don’t Speak - Perodigm, Kelly Jackson - Film Video & Sound | Music Videos
• Backflip Whodunnit - Backflip - Advertising/Media Industry Self-Promotion Campaigns | Integrated Media Campaign

Silver

• Midwesty - Karben4 - Sales & Marketing | Sales Promotion | Packaging | Single Unit
• PPK2023 - Karben4 - Sales & Marketing | Sales Promotion | Packaging | Single Unit
• Madison Casino Guru Campaign - Ho Chunk Gaming Madison - Elements of Advertising | Visual | Art Direction | Campaign
• Madison Casino Guru Campaign - Ho Chunk Gaming Madison - Film Video & Sound | Branded Content & Entertainment | Campaign
• Dragonfly Teaser - Orascoptic - Elements of Advertising | Film & Video | Cinematography | Single
• Gold Eagle Tradition - Global Coin Film Video & Sound | Television Advertising | Regional/National | Single Spot - Up to 2:00

Brass

• Father’s Day Social Campaign - Backflip - Advertising/Media Industry Self-Promotion Campaigns | Single-Medium Campaign
• Swag Box Follower Campaign - Backflip - Advertising/Media Industry Self-Promotion Campaigns | Integrated Media Campaign Elements of Advertising | Copywriting
• Ho Chunk Gaming Madison - Ho Chunk Gaming Madison - Film Video & Sound | Television Advertising | Regional/National | Single Spot - Up to 2:00
• Ho Chunk Gaming Madison - Ho Chunk Gaming Madison - Elements of Advertising | Copywriting
• You Don’t Have Loupes - Orascoptic - Film Video & Sound | Branded Content & Entertainment Online Film Video & Sound | Single entry - more than :60 seconds
• Dragonfly Teaser - Orascoptic - Film Video & Sound | Branded Content & Entertainment Online Film Video & Sound | Single entry - :60 seconds or less
• First Nations Financial Promo - Perodigm, Fist Nations Financial - Film Video & Sound | Branded Content & Entertainment Online Film Video & Sound | Single entry - more than :60 seconds