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John Shoemaker

August 12, 2020

My Best Brainstorming Tricks & Tips

*UPDATE 8/12/20*
While this post was originally written to describe some tips for the group brainstorming process, it has occurred to me that a large portion of the brainstorming and creative I do is solo work - even more so now with Covid [...]
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September 03, 2019

Lessons in the Talent Selection Process

A lot of the film projects we work on fall into the documentary category so the “talent” selection process is a little more straightforward. Who speaks best to this subject or has a related story to tell? That’s pretty much it. What the person [...]
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August 19, 2019

The importance of a customer relationship tool

Remember to send Jenny a birthday card. Don’t forget to say thanks to Frank for the gift. It’s been four months since you hung out with Karen… it’s probably time to see how she’s doing.
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July 31, 2019

An Unsurpased Timely Bonanza

We're always looking for automated, time-saving, efficiency-boosting tools or techniques in the creative business. In the past we’ve used adobe’s watch folders to auto-render video sequences, we’ve set Zapier to auto-generate production tasks in [...]

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June 06, 2019

You Should Give Away Your Best Ideas

"When pitching to a new client, how do you make sure they won't take your original ideas if they decide not to work with you?" This question was raised a few years back at a film industry networking meeting I attended. I've heard many similar [...]

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March 28, 2019

How to get a job as a director? Start at the bottom.

How to get a job as a director? Start at the bottom.

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May 17, 2018

3 Creative tricks to make a smaller budget project keep the high end/cinematic look

Let's just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You'll always wish you had more equipment/crew/time no matter how big the production. And if you don't have a story worth telling, no [...]

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April 26, 2018

How I work: John Shoemaker

Position: 

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April 09, 2018

10 Years in the Business: A Reflection by the Owners

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January 31, 2018

The hard truth of Music Copyright in Video

When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, [...]

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