It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I'm sure was a good two hours of joking around and getting sidetracked, we [...]
Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will [...]
The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about "what type of media to create" to "what type of media fits the content we've created". [...]
Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually [...]
At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks ...
This is the most important new product launch campaign ever for your company. You have invested so much money in meetings, in development, for focus groups, in testing, on the prototype, etc. The production line had to be rebuilt not two, but three [...]
In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap.
One of the things we all want in business is to be loved. Perhaps that desire stems from another source like... I don't know... the entire rest of our existence. Wherever it comes from, I think we could agree that being loved is great for any [...]