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creative

September 19, 2022

The Science of Storytelling, Because People Want to Empathize

CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling?  You heard that right, the SCIENCE of storytelling. Turns [...]

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February 12, 2021

The Best and Worst Super Bowl Commercials of 2021

It's another year, and by golly despite it all we got another Super Bowl. But this is not a sports analysis. We won't be talking about the greatest quarterback who's ever lived vs. the new star, or about how Aaron Rodger's quarterback rating is the [...]

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June 06, 2019

You Should Give Away Your Best Ideas

"When pitching to a new client, how do you make sure they won't take your original ideas if they decide not to work with you?" This question was raised a few years back at a film industry networking meeting I attended. I've heard many similar [...]

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March 12, 2018

How to Cut A Musical

I'm sorry...what is this article about?

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