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branding

January 20, 2022

How to capture your audience's attention with a well-told story

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture [...]

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April 30, 2018

Signs it's time for a rebrand

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October 20, 2017

Intentional Branding and how we came up with the name "Backflip"

It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I'm sure was a good two hours of joking around and getting sidetracked, we [...]

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