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brand-messaging

November 25, 2019

Radio Goo Goo, Radio Ga Ga - Buying Radio Spots

Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by [...]

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June 08, 2018

Follow the Yellow Brick... Arches? The case for brand consistency

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]

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