A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by going [...]

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]