The video production industry showed consistent single-digit growth before the pandemic. Our experience during the pandemic was that video production decreased modestly due to all the uncertainty. Yet, as the pandemic becomes endemic, the analyst in [...]
Updated 4/7/2021
In order to understand win-win-win, you must first understand win-win. It's a common philosophy but let's take a look at it from an agency standpoint.
Everybody is busy. Especially business owners and managers. I have two partners, they are also very busy. However, we have learned together that taking the time particularly for any “hard” conversations is actually super-productive. We listen to [...]
Update 10/19/2020
Why is a picture worth a thousand words? Or similarly, as we like to say at Backflip, why is a video worth a thousand pictures?
Besides being a timeless Queen song, we believe radio has the potential to increase sales as a part of a creative marketing strategy. Backflip is currently testing (by the time this post is out, our ads will have already aired) our theory by going [...]
Most people are in a great rush to get everything done at work and at home before leaving to go out of town. Don’t let them see you sweat! Take 5 extra minutes, or as long as it takes in your high stress situation, to crack yourself up with your own [...]
If you're a marketing director or the owner of a company, you probably regularly think:
- What are the best ideas for this years marketing efforts?
- Who should we collaborate with to bring these ideas to life?
Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make [...]
Everything you do speaks to your business's brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let's take a look at our hiring process here at [...]