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storytelling

September 19, 2022

The Science of Storytelling, Because People Want to Empathize

CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling?  You heard that right, the SCIENCE of storytelling. Turns [...]

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January 20, 2022

How to capture your audience's attention with a well-told story

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

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October 16, 2017

How writing and editing are two sides of the same coin

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An editor's job is an important step in the film making process. People have said that the post-production stage can easily make or break a project, but why is that? When it comes down to it, an editor is a writer.

Not seeing [...]

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