This year marked our 8th time sponsoring the Silver Medal Award for AAF Madison. The primary way we sponsor the award is by creating a short video vignette of the winner featuring soundbites from friends, colleagues, and family; some storytelling [...]
I distinctly remember the kickoff meeting we had for this project. John, Luke and I were there explaining our usual approach for the Silver Medal Award video. It’s typically a docustyle piece that focuses on the recipient's life story. It’s told [...]
CMO's, marketers, agencies, and all creatives are always looking for new ways to reach their target audience. What better way to do that than by understanding the science of storytelling? You heard that right, the SCIENCE of storytelling. Turns out, [...]
A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]
An editor's job is an important step in the film making process. People have said that the post-production stage can easily make or break a project, but why is that? When it comes down to it, an editor is a writer.
Not seeing [...]