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storytelling

January 20, 2022

How to capture your audience's attention with a well-told story

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

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October 16, 2017

How writing and editing are two sides of the same coin

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An editor's job is an important step in the film making process. People have said that the post-production stage can easily make or break a project, but why is that? When it comes down to it, an editor is a writer.

Not seeing [...]

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