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brand-identity

January 20, 2022

How to capture your audience's attention with a well-told story

A well-told story can be the difference between an effective marketing video and one that falls flat. When you're trying to sell a product or idea, it's important to focus on the story behind it, not just the features. A good story will capture your [...]

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June 08, 2018

Follow the Yellow Brick... Arches? The case for brand consistency

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just [...]

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