June 17, 2022

Working hard or hardly working... on a dad joke digital campaign?

Why do we do the things we do... in marketing?

Boy, if that isn't an open ended question.

More specifically, you might ask why we go to the effort we do to create seemingly inconsequential social media posts for the lesser/smaller holidays and [...]

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May 07, 2018

It's not scary: An introduction to millennial marketing

Look at these two in the picture above. They've got a scarf, a pug, fancy coffee mugs, and they're sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message.

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October 10, 2017

Why content marketing will make your demographic love you

Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will [...]

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March 25, 2017

Why You Should Think Creative First, and Mode Second

The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about "what type of media to create" to "what type of media fits the content we've created". [...]

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February 24, 2017

What is Content Marketing, and Why You Need It

Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually [...]

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