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November 30, 2013

VIDEO: Year of Faith: Creed

Working with the Diocese of Madison this video end caps the series we did about the Year of Faith. This video was part celebration, part teaching. It was great to finish this series off in such a spectacular way.

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October 30, 2013

The Science of Storytelling, Because People Want to Empathize

Good storytelling affects us emotionally. At Backflip we experience this everyday as we work to tease the emotion out of an interview or shot. The best part is that more and more studies are being done that support this and tell us a little bit [...]

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October 08, 2013

Zachary

We were fortunate enough to be called up by Corey McCorkle, an artist out of New York, to help him with an art exhibit. Corey asked us to help him capture footage of Zachary, an amazing blind horse. We spent two days with Corey, Zachary, and his [...]

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August 05, 2013

48hr Film 'The Noize' huge team win!

UPDATE 1: Check out the behind-the-scenes below!

This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including:

  • Best [...]
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May 22, 2013

Raw, 4k, and Why We Love It

The title might be a little misleading. We LOVE raw footage but we only LIKE 4k. It could be because we've never worked with 4k or that I'm still amazed at the quality, with the right cameras, of 1080p (effectively 1k). We do love raw however. [...]

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January 07, 2013

Video makes you better!

Last October there was a great article in "InBusiness" magazine titled "The Online Video Phenomenon." We always regale the benefits of online video to our clients and it's always nice to see statistics. Here's the gist:

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August 17, 2012

New website! Because we love work.

Our previous website served a purpose, may it rest in peace, but we are very happy to move on. Being a web developer I foolishly thought I would have time to develop our website WHILE running a business. It was difficult, and the thing that [...]

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