Why live video will improve your brand

Looking back 6 years we can see the seed of something. 2016 was big for us as we built our live production offering. Internet speeds were getting faster, and cameras and software were democratized. We built a suite of services that prepared us for the streaming-only days of 2020 and 2021. We had the cameras, the switchers, the streaming services, and the graphic software to position ourselves in case of high demand when the pandemic hit. The reality, however, was that everything was so democratized that it was easy for any given business to do much of their live streaming in-house. This is awesome for anyone looking to accomplish a board meeting or give talks on a regular basis. On the high end, though, we were there to provide premium live production, switching, and streaming, as a turnkey solution.

Live video and streaming is all the rage now. We've got Facebook Live, Instagram Live, Twitter Live, YouTube Live, Vimeo Live, and TikTok, allowing brands to communicate in more engaging and immediate ways. With live video, brands can reach customers and employees in real-time to share their most exciting moments. Consumers can also connect with brands in an authentic and spontaneous way.

There are tons of ways brands are already experimenting with live streaming:

• Behind-the-scenes video for fans
• Event streams for people who can't attend
• Q&A's with customers
• Special announcements or launches
• Guest speakers on a stream
• Vlogging with daily updates

The stats are everywhere:

• 96% of people have watched an explainer video to learn more about a product or service.
• 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
• 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
• People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages. (Wyzowl)
• By the end of 2020, live streaming is expected to account for 82% of all internet traffic. (Go-Global)
• 80% of people would rather watch live video from a brand than read a blog. (Livestream)
• 70% of consumers who live stream do so at least once per day. (IAB)
• 87% of people will watch a live stream if it includes behind-the-scenes content. (Livestream)

After launching Facebook Live, Facebook announced they were prioritizing live streams in feeds. This means some of the highest-quality content on Facebook is live video! They also shared that users spend 3x more time and comment 10x more when a video is live.

Along with these newer types of live video, you should also be thinking about the standards. You should be streaming:

• Conference talks
• Corporate events
• Business updates from CEO
• Training & talks
• Online Galas & Events

Whether it's a behind-the-scenes video shot on your iPhone and streamed to Facebook, or an event filmed with five cameras and streamed to your conference website, everyone should be doing live video. Your customers want to be engaged and see your personality and live streaming is the way to do it.

Give us a shout to see how live streaming and production can improve your brand!