You know the expression "It's the little things..."? There are many variations of it but the core of the saying is that it's not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely [...]

The Setup

Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an [...]

'We want a viral video.' How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions 'going viral' is the catch phrase of success. But viral-ness is like winning the [...]

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who'd question how to sell the item [...]

You might have read recently about the Panama Papers. 11 million documents, which date back decades, that allegedly reveal a clandestine network of shady business dealings from many political and public figures. Among them is Icelandic Prime [...]

Okay so you're an editor, right?

Another year, infinite possibilities to upgrade. This was the first year we went to NAB instead of watching from the sidelines. John, Julia, and myself flew in Sunday night and out on Thursday night. John and I did the basic exhibit package while [...]

UPDATE 1: Check out the behind-the-scenes below!

This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including:

• Best [...]

The people over at Magic Lantern are geniuses. They have added much-needed features to a camera that, while it captures a great image, is annoying to shoot with. Now they've stepped up their game and enabled the Canon DSLR's to shoot raw video! [...]

We recently picked up a new Macbook Retina for editing on the go. Since we are all Adobe all the time I only installed CS6 on this machine. There is no Final Cut, Motion, or Compressor on this machine. This left me without ProRes! With a bit of [...]